10 WordPress Plugins to Turn Your Store into Ecommerce Success Story

WordPress may be the web’s leading Content Management System, but the one thing it lacks is in-built eCommerce features. 

Thankfully, there is a solution in the form of these top WordPress plugins for eCommerce success.

Whether you’re looking to launch your first online store or take your current eCommerce business to the next level, these powerful plugins can be used to transform WordPress into an online selling machine. 

Below, we’ll share with you leading WordPress plugins to increase eCommerce revenue by:

• Building a complete store for your online products

• Selling digital items like eBooks, music, and more. 

• Creating membership and marketplace sites, and more. 

Ready? 

Let’s get into it. 

At a Glance: Best Ecommerce WordPress Plugins for Online Stores

	Plugin Name	Best For	Free Plan?	Paid Plans
1.	WooCommerce	Online stores	Yes	Extensions from $0 – $279+
2.	BigCommerce	Powerful alternative to WooCommerce	Yes	Extensions from $79+
3.	Easy Digital Downloads	Digital products	Yes	$89.55 – $449.55 p/y
4.	MemberPress	Membership sites	No	$179.50 – $399.50 p/y
5.	ShopWP	WordPress-Shopify integration	No	$199 – $499 p/y
6.	WPForms Pro	Forms with eCommerce features	No	$49.50 – $299.50 p/y
7.	WP Simple Pay	Simple checkouts	Yes	$49.50 – $299.50 p/y
8.	WC Vendors	Marketplace websites	No	$99.50 – $299.50 p/y
9.	Ecwid	Beginner-friendly setup	Yes	$21 – $89 p/m (billed annually)
10.	WP EasyCart	Free reporting features	Yes	$69 – $89 p/y

How to Pick The Right WordPress Plugin for Your eCommerce Business 

The ten tools featured in this guide all come with their own unique features, pricing, and pros and cons. 

To help you decide which ones to use, consider the following three key factors: 

• Your goals – Are you planning to build a full online store from scratch or sell a single product? Do you plan to make money through paywalled content or take a commission from other sellers via your own marketplace platform?
  
  Knowing exactly what you want to achieve with WordPress eCommerce will help you choose the best plugin to suit your needs.
  
  For example, if you have a full inventory of physical products that you’re not yet selling online, you might want to go all-in with the leading eCommerce platform, WooCommerce. Meanwhile,  those of you looking to create a paid content site may do better with the paywall options offered by MemberPress. 

• Growth and Scalability – Using a plugin like Easy Digital Downloads may be a great option right now if you only have one eBook to sell, but what happens down the line when you expand your product offering?

Will that plugin still meet your needs, or is it better to switch to a full-scale eCommerce solution that is better suited to handle increased traffic and sales?

• Your WordPress Experience – Ease of use was a top priority when choosing our top ten plugins, but even we have to admit that some of these tools are more beginner-friendly than others. 

As you check out the different options we’ve suggested, be honest with yourself about your experience and technical ability. 

Can you envision yourself using a particular plugin with ease, or are there likely to be headaches in the future?

Top WordPress Plugins to Boost eCommerce Sales

1. Woo 

Best All-Round WordPress eCommerce plugin for online stores

Empowering over 6 million users to achieve eCommerce success with WordPress, WooCommerce is the number one online store platform on the web.

The Automattic-owned platform dominates the industry with a 39% share of the market. To put that into perspective, its nearest competitor, Squarespace Online Services, has just a 14.95% market share. 

What makes this the go-to WordPress plugin for eCommerce business owners?

Ultimately it comes down to two key things: 

Effortless usability and unmatched flexibility. 

The default platform comes with its own theme editor that allows you to customize and optimize your existing site for eCommerce success. 

From there, you can add any number of third-party plugins and services. These allow you to enhance the core platform and tailor it to truly match your needs as a business owner. 

These upgrades include: 

• Expanding your payment gateway choices – Although WooCommerce comes with several payment options (including Square, bank transfer, and cash on delivery) built-in, you can also integrate Stripe, Paypal, and countless others. 

• Fine-tuning your shipping options –Sellers of physical products can use additional plugins that calculate shipping rates based on weight, destination, or other factors, creating the kind of accurate pricing that appeals to customers. 

• Enhancing product management –  You can expand the WooCommerce backend to help you manage product variations, inventory levels, and related products, and even create upsells and cross-sells. 

• Enhancing customer experience – Accept product reviews, provide personalized recommendations, and allow customers to create bespoke wishlists, all of which enhance sales. 

All that is really just the tip of the proverbial iceberg. If you’re looking for the ultimate online selling powerhouse for WordPress, WooCommerce is it. 

To learn more, see our complete beginner’s guide to WooCommerce.

Price: 

The core WooCommerce plugin is free. Add-ons typically range from free to $279. 

Go to Woo

2. BigCommerce

Best WooCommerce alternative 
BigCommerce is a popular WooCommerce alternative for WordPress that lets you quickly and easily convert your basic website into a fully functional online store.

Although it may lack WooCommerce’s beginner-friendly approach, it’s still a relatively easy platform for anyone familiar with the WordPress platform.

It’s also a great option for online sellers who already have products listed on other platforms such as Amazon. 

Indeed, if we had to list just one major benefit of choosing BigCommerce over any other eCommerce plugin, it’s that it does a fantastic job of allowing you to manage your entire product inventory across multiple sales channels, all from one single dashboard. 

Combined with a comprehensive library of BigCommerce-compatible themes and third-party extensions to extend its functionality, this is a powerful tool for businesses looking to expand their reach and increase sales without sacrificing convenience.

Price: 

The BigCommerce plugin is free to use. Extensions tend to start around $79 for a one-year license.

Go to BigCommerce

3. Easy Digital Downloads 

Best for digital products

While other WordPress eCommerce tools allow you to sell digital downloads, such features often feel like an afterthought.

That’s not the case with Easy Digital Downloads, which, as its name implies, focuses exclusively on non-physical products such as eBooks, audio-visual products, or online courses. 

By default, the plugin integrates with Stripe to let you accept payments via major credit cards, as well as digital payment methods such as Apple Pay and Google Pay. However, you can also add various extensions to change your default payment gateway to other services such as:

• PayPal
• SOFORT 
• Clickbank
• 2CheckOut. 

Elsewhere, the setup process is as easy as you could hope for, with a user-friendly wizard that guides you through the necessary steps to configure the plugin in a way that meets your needs and adds an assortment of digital products. 

Not convinced this one quite meets your needs? Here’s our look at the 9 best WordPress plugins for digital downloads to help you find a suitable alternative. 

Price: 

The core plugin is free. You can also upgrade to a range of paid plans costing $89.55 – $449.55 per year. 

These paid plans remove transaction and listing fees and add additional features such as analytics and reporting tools, the ability to accept CashApp payments, and more.

Go to Easy Digital Downloads

4. MemberPress

Best for membership sites 
MemberPress is the ultimate WordPress plugin for establishing a membership website with multiple paid membership levels.

Once installed, you can use this top WordPress membership plugin to create custom member packages, each with its own price points and set privileges such as access to otherwise restricted content or exclusive offers. 

Ideal for online courses, the plugin comes with an in-built Course Creator tool and allows for content dripping, in which content is scheduled for release to paying members over a series of days or weeks. 

Beyond that, the plugin offers:

• Easily customizable members-only dashboards tailored to your branding

• Recurring subscription payments

• Unique tools for online coaching

• Paywalled content tools. 

• Integration with popular payment processors like Stripe, PayPal, and Authorize.Net.

Whether you’re looking to create a full-scale member site or simply monetize your content through a Paywall, MemberPress is worth a look. 

Price: 

Plans range from $179.50 – $399.50 per year.

Go to MemberPress

5. ShopWP

Best for WordPress – Shopify integration

Already selling products on Shopify but want to increase your eCommerce revenues with a dedicated WordPress platform?

Take a look at ShopWP. 

While Shopify already allows you to add a simple ‘buy now’ button to WordPress that directs people to your existing store on that platform, ShopWP takes things further by allowing you to sell Shopify products directly via WordPress. 

In addition to its core functionality, ShopWP integrates seamlessly with a wide range of WordPress plugins to increase your eCommerce revenue and manage your entire inventory via multiple sales channels. 

Price:

The free version of ShopWP was discontinued in March 2004. Paid plans start at $199 per year.

Go to ShopWP

6. WPForms Pro

Best form plugin with eCommerce features 
WPForms may be one of the best WordPress form plugins around, but it’s perhaps not what you’d expect to see in a guide to top eCommerce WordPress plugins.

However, if you dive into its features, you’ll soon see why it deserves a place in this list. 

The popular plugin is fully integrated with the Stripe payment platform, allowing members on its WPForms Pro plan to accept payments via the forms they create. 

While this may not be a useful option for full-scale online stores with multiple products, it can be a handy tool for a simple eCommerce solution for a service, single product, or donations to a non-profit. 

Price: 

Ecommerce features are available on WPForms Pro, which starts at  $199.50 per year.

Go to WPForms

7. WP Simple Pay

Best for adding simple checkouts to your WordPress site 

WP Simple Pay is a useful plugin that lets you take advantage of the Stripe payment gateway without all the usual eCommerce bells and whistles. 

Instead of customers accessing a product page, adding that product to a cart, and then going through the checkout process, WP Simple Pay gets right to the point: 

Click the payment button and go straight to checkout. 

The possible use cases for this are numerous, ranging from non-profit donations to event registrations, accepting payments for offline services, and more. 

Whatever you plan to use it for, you’ll be able to accept a range of payment methods beyond the usual credit cards and bank transfers. 

This includes:

• Digital wallets such as Apple Pay and Google Pay
• ‘Buy Now, Pay Later’ tools like Klarna
• SEPA Direct Debit platform for recurring payments. 

Combined with a user-friendly interface and fully customizable payment forms, WP Simple Forms does exactly what it says on the label: Making it as simple as possible to drive revenue via WordPress. 

Price: 

A free plan is available with limited features. To make the most of WP Simple Pay, you’ll need a paid plan. Options range from $49.50 to $299.50 per year.

Go to WP Simple Pay

8. WC Vendors

Best for creating marketplace websites 

So far, we’ve looked exclusively at plugins to boost eCommerce sales by selling directly to customers, but what if you want to make money from WordPress without having a product or service of your own?

One option is to use WC Vendors, a popular WooCommerce add-on that transforms WordPress into a multi-vendor marketplace. 

Whether it’s arts and crafts, online courses, electronics, or anything else, the plugin provides all the tools you need to invite sellers onto your platform and get paid commission fees from their sales. 

These commissions can be set at a flat rate or tailored to different vendors or types of products. 

For example, you could take a 50% cut from vendors who sign up for your free service but only take 10% from sellers who sign up to be a paid member of your platform. 

One thing we really like about WC Vendors is that it gives you complete control over which kinds of products and sellers are allowed on your site, with full manual vetting options and admin controls. 

Elsewhere, you can offer your vendors their own secure dashboard through which they can manage their own online store and post products with or without your approval. 

Price:

WC Vendors offers three plans ranging from $99.50 – $299.50 per year.

Go to WC Vendors

9. Ecwid

Best WordPress eCommerce plugin for beginners
Ecwid is another highly-regarded WooCommerce alternative best suited for those who want a quick and easy way to start selling products online without dealing with a complex eCommerce platform.

Designed with first-time sellers in mind, this easy-to-use platform includes features to create an attractive storefront that appeals to your target customers and populate it with either new products or those that you’re already selling via other channels. 

Speaking of which, Ecwid comes with a built-in feature that pushes your products to Facebook so that you can attract new customers via one of the world’s biggest social media sites. 

Along with cash payments, the plugin offers three integrated payment gateway options including:

• Stripe
• PayPal
• Square. 

If that’s not enough for you, you can also configure your online store to accept bank transfers, generate invoices and payment orders, and international payments. 

Fully scalable to support your business as it grows, Ecwid is a worthy option for anyone looking to achieve eCommerce success with WordPress.

Need more information to determine if it’s the right tool for you? You’ll find it in our detailed Ecwid review.

Price:

Ecwid is available as a free plugin with limited features. To access advanced tools like Facebook and Instagram store integration or mobile Point of Sale integration, you’ll need one of three paid plans which range from $21 – $89 per month, billed annually.

Go to Ecwid

10. WP EasyCart

Best free reporting features 
Our final WooCommerce alternative comes in the form of WP EasyCart, a flexible solution designed to add an online store to your WordPress website.

Although not quite as customizable as WooCommerce, it does offer excellent sales reporting features out of the box and multiple payment gateway options. 

Users on the paid plans can see both digital and physical products, as well as memberships and subscriptions, all handled via an intuitive interface. 

Paid users can also integrate marketing features such as Mailchimp integration, coupons, and more. 

With its focus on simplicity and ease of use, WP EasyCart is a great option for first-time online store owners, while still offering the kind of advanced features that appeal to experienced users. 

Price: 

A free plan is available that limits users to selling retail products. To unlock WP EasyCart’s full capabilities, upgrade to one of the two paid plans which cost $69 – $89 per year.

Go to WP EasyCart

What is the Best WordPress Plugin for eCommerce Success? Our Final Recommendations 

While WooCommerce remains the number one WordPress eCommerce plugin for creating flexible, scalable, and high-performing online stores, it’s not the only player in the game.

If you like the idea of launching a store but find WooCommerce isn’t quite what you need, there are a number of top alternatives such as BigCommerce or the beginner-friendly EcWid. 

Beyond that, the best eCommerce tool for your website is really the one that best suits your needs. 

If it’s selling digital products, for example, take a look at Easy Digital Downloads. For membership sites and paywalled content, consider MemberPress, or to launch your very own multi-vendor marketplace site, look no further than WC Vendors. 
Decided to stick with WooCommerce after all? Check out these top 25 WooCommerce extensions to boost sales and take your store to a whole new level.